Industry leaders from the air cargo sector recently gathered to address the persistent disruptions impacting the market. The consensus among participants was that resilience and adaptability are paramount for success in what is now considered the 'new normal' of air freight operations. The panel, moderated by Emma Murray of Meantime Communications, included Mohanned Badri (Saudia Cargo), Peter Scholten (Air One Aviation), Jeffrey Van Haeften (Emirates), and Wolfgang Meier (Silkway West).
This discussion underscores a broader industry trend where unforeseen events, from geopolitical tensions to supply chain bottlenecks, have become more frequent. The ability of air cargo operators to quickly adjust strategies, optimize networks, and leverage technology is seen as vital for mitigating risks and ensuring continuity.
For freight forwarders and operations managers, this emphasis on resilience means a continued focus on diversified routing options, robust contingency planning, and strong communication with airline partners. Understanding carrier strategies for adaptation can help forwarders better manage client expectations regarding lead times and potential rate fluctuations. The ongoing volatility suggests that spot market rates may remain dynamic, while contract negotiations will likely prioritize flexibility and reliability over fixed, long-term pricing.
The industry is expected to continue investing in digital solutions and data analytics to enhance visibility and responsiveness. This proactive approach aims to build more robust supply chains capable of withstanding future shocks.



