Geodis, a leading global freight forwarder, has announced its collaboration with data analytics provider Rotate. The partnership involves Geodis utilizing Rotate's specialized services for live air cargo capacity and demand insights. This strategic move comes in response to the increasing volatility and dynamic nature of the international air freight industry.
Rotate's live capacity service offers detailed hourly data on global air cargo supply. This is achieved by analyzing aircraft positioning information, encompassing operations from all carriers and covering all airports and flown flights. The comprehensive data aims to provide Geodis with a clearer, more immediate understanding of available cargo space and market demand trends.
For freight forwarders and operations managers, this partnership signifies a potential improvement in decision-making capabilities. Access to real-time capacity data can enable Geodis to optimize routing, negotiate more effectively, and respond swiftly to market shifts. This could lead to more efficient space procurement, better pricing strategies, and ultimately, enhanced service reliability for shippers. In a market characterized by rapid changes, such data-driven insights are crucial for maintaining competitive advantage and operational agility.
