Moralve has implemented Amazon Global Warehousing and Distribution to improve its inventory management and product distribution in international markets outside of the U.S. According to the company's CEO, this service is being used to achieve more effective allocation of products globally.
For freight forwarders and operations managers, this indicates a growing trend of brands leveraging e-commerce giants' logistics networks for global distribution. While potentially simplifying direct-to-consumer fulfillment for brands, it could also shift some traditional freight volumes from independent forwarders to integrated logistics solutions offered by platforms like Amazon. Forwarders should note that such services might impact demand for certain warehousing and last-mile services, especially for brands focused on e-commerce channels.
