When airlines introduce new cargo services in different regions, the process involves more than simply appointing a General Sales and Service Agent (GSSA) and advertising capacity. A successful launch necessitates a fully functional cargo organization that can deliver on the sales team's commitments. This includes establishing reliable ground handling, efficient customs clearance procedures, and strict adherence to local and international regulations.
For freight forwarders and operations managers, this means that while new routes might offer expanded capacity, the actual service quality will depend heavily on the airline's operational readiness in the new market. Forwarders should scrutinize an airline's ground infrastructure, local partnerships, and compliance capabilities before committing significant volumes. A well-prepared airline can offer more reliable transit times and fewer customs delays, directly impacting supply chain efficiency and customer satisfaction. Conversely, an airline that only focuses on sales without adequate operational support could lead to service disruptions and increased costs for forwarders.
