Air France KLM Martinair Cargo (AFKLMP Cargo) is actively integrating digitalization and artificial intelligence (AI) into its core operations to improve customer service and operational efficiency. The airline has achieved a high adoption rate for its online booking platform, myCargo, with approximately 93% of all bookings now conducted digitally. This shift aims to simplify the booking process and increase transparency for clients.
Further enhancing its digital capabilities, AFKLMP Cargo is rolling out AI-enabled auto-quoting systems. These systems are designed to provide nearly instantaneous responses to customer inquiries, significantly reducing lead times for pricing and availability. The company emphasizes that technology serves to augment human capabilities rather than replace them, with tools like CRM 360 and AI supporting staff in delivering better service.
For freight forwarders and operations managers, these advancements mean quicker access to quotes and faster booking confirmations, potentially improving turnaround times for urgent shipments. The increased transparency and efficiency in the booking process can lead to better planning and reduced administrative burdens. This digital transformation could also contribute to more reliable capacity allocation and pricing stability in the long term, offering a more predictable experience for shippers.
