SITA has appointed Frank Jaffé to the role of Senior Vice President of SITA Global Services, with his tenure commencing on June 1, 2026. From his base in Geneva, Jaffé will be responsible for a substantial workforce comprising more than 1,700 service professionals and field engineers. This team provides critical support to over 2,500 customers operating across more than 300 airports in 100 different countries.
Jaffé's strategic priorities will include improving the overall quality of services, simplifying service delivery processes, and leveraging artificial intelligence to optimize operational efficiency. This move signifies SITA's continued commitment to strengthening its global service capabilities and adapting to evolving technological landscapes within the aviation and air cargo sectors.
For freight forwarders and operations managers, this appointment at SITA could lead to more reliable and efficient IT and communication services at airports worldwide. Improved service quality and AI-powered operations could translate into better uptime for critical systems, faster issue resolution, and potentially smoother ground handling and cargo processing, indirectly impacting transit times and operational predictability.
