Ina Reksten, CEO of Manta Marine Technologies, a Norwegian vessel optimization specialist, argues that the maritime industry's most significant advancements will come from improving the application of currently available technologies. She contends that the industry's focus on future fuels, artificial intelligence, and other transformative breakthroughs often overshadows the immediate potential of existing tools to drive efficiency and sustainability.
Reksten's perspective highlights a pragmatic approach to decarbonization and operational improvement. While acknowledging the importance of long-term innovation, she emphasizes that immediate and tangible benefits can be realized by refining how current systems are utilized for vessel performance and route optimization.
For freight forwarders and operations managers, this perspective suggests that investing in and effectively implementing existing digital solutions for fleet management, route planning, and real-time vessel data analysis could yield quicker returns and operational improvements. This approach could lead to more reliable schedules, reduced fuel consumption, and potentially more stable freight rates by enhancing overall fleet efficiency. It implies that forwarders should scrutinize their current technological stack to ensure they are fully leveraging available optimization capabilities, rather than waiting for entirely new solutions.
Reksten's company, Manta Marine Technologies, focuses on providing solutions that help vessels operate more efficiently, aligning with her belief that practical, incremental improvements using current technology are key to the industry's progress.
