In an environment marked by elevated shipping expenses, businesses are advised to broaden their selection of carriers to optimize holiday season logistics. According to UniUni Chief Revenue Officer Sheila Berry, even modest reductions in per-order shipping fees can free up substantial capital, which can then be reinvested into other critical areas of the business. This strategy is particularly vital during peak periods, such as the upcoming holidays, when shipping volumes and associated costs typically surge.
For freight forwarders and operations managers, this means proactively engaging with a wider array of carriers and negotiating favorable terms well in advance of peak seasons. Relying on a single or limited number of carriers can expose shippers to higher rates and potential capacity constraints. By diversifying, forwarders can mitigate risks, secure better pricing, and ensure more reliable service for their clients. This approach also provides flexibility to adapt to market fluctuations and unforeseen disruptions, which are common in the current global logistics landscape.