Tricargo is positioning its digital platform as a tool for enhanced visibility within the air cargo industry, rather than a transactional marketplace. The company's strategy involves maintaining neutrality by not intervening in pricing, booking processes, or charging commissions. This non-interfering approach is intended to foster trust among various stakeholders in the cargo ecosystem.
The platform's primary goal is to provide freight forwarders with improved market access and to help General Sales and Service Agents (GSSAs) attract more qualified demand. By avoiding direct control over commercial aspects, Tricargo aims to support existing business relationships between forwarders and GSSAs.
For freight forwarders and operations managers, this development could mean more streamlined access to real-time information and potential partners without disrupting their current operational frameworks or incurring additional transactional fees. The focus on neutrality could lead to a more transparent and efficient air cargo booking and tracking process, potentially improving schedule reliability and capacity utilization for shippers.
