Freightos founder and former CEO Zvi Schreiber has publicly expressed concerns regarding the company's strategic choices. He contends that the company's decision to prioritize the development of software applications over its original freight marketplace has led to a period of business stagnation and a decline in its stock value. Schreiber's critique suggests that the company has strayed from its foundational strength, which he believes lies in facilitating freight transactions through its marketplace platform.
For freight forwarders and operations managers, the direction of a major digital platform like Freightos can influence how they access and compare freight rates, manage bookings, and interact with carriers. A stronger, more developed marketplace could offer enhanced transparency, more competitive pricing options, and improved efficiency in procurement processes. Conversely, a focus on software applications might mean more internal tools for carriers or larger shippers, potentially offering less direct benefit to the broader forwarder community seeking market access.
Schreiber's push for a return to marketplace development implies a potential shift back towards a model that could empower forwarders with better tools for rate discovery and booking. If the company were to heed his advice, it could lead to a more robust platform for comparing and securing ocean, air, and land freight services, potentially impacting rate visibility and operational workflows for users.
